Surfer Rosa Communications specialises in marketing, communications and training for tourism, events, hospitality and creative industries.

We use effective communications, business acumen and a global professional network to create commercial partnerships, produce and publish compelling marketing content and design and deliver accredited skills training for companies, industry associations and government agencies.


For business clients, we represent and promote client product and services, broker and negotiate commercial partnerships, write compelling, award-winning submissions and business cases, conceive and implement innovative business development and marketing strategies and produce marketing content for use in digital, social and other media channels.

Industry Associations

We help industry associations develop and manage strategic relationships, implement revenue generating strategies to grow equity and engage members and stakeholders in your activities and initiatives.


We assist Australian government agencies to translate and extend economic, social and environmental policy and plans into industry sectors including tourism, hospitality, the arts, transport, restaurants and catering, retail and events. We use business acumen, market research and decades of understanding of public policy to interpret and communicate government initiatives through seminars, workshops, submissions and other consultation forums with the aim of gaining industry and community input and ultimately support.

Our mission is to create lasting value, partnerships and results for our clients using a versatile suite of business strategies, acumen, networks and experience. Read more about What We Do

Recent Posts

Byron Bay Bluesfest wins at the Australian Event Awards

Surfer Rosa client Byron Bay Bluesfest has been announced as the national winner of Best Regional Event at the Australian Event Awards on Wednesday evening at a lavish ceremony on the Sunshine Coast.

Bluesfest’s status as Australia’s Best Regional Event marks it out as one of the best events held in Australia in 2015-16.

“Bluesfest reinforces Byron Bay’s reputation for arts and creativity, showcases its spectacular beauty, inspires and draws visitors from around the globe and creates jobs in the region ever year,” said Surfer Rosa Communications Director Russell Mills.

‘It’s an outstanding music festival that we are proud to work with “It’s hugely rewarding to have prepared the submission that helped Bluesfest win, but ultimately it’s the quality of the event that has been recognised once again at the Australian Event Awards.”

Co-chair of the independent industry judging panel which selects the winners, Sandy Hollway, former CEO of the 2000 Olympic Games, said:

“The strength of all entries in their year’s Event Awards is a testament to the winners announced last night. Winners this year have shown an impressive ability to bring creative, engaging concepts to life, and to surmount constraints and obstacles to deliver incredible experiences to attendees at a vast array of public and private events both in Australia and overseas.”

Speaking at the awards night, Festival Manager Annika Oman said, “It’s a huge honour to win this award category.”

‘We’re so proud to be part of the fabric of the Northern Rivers region, a place well known for tourism, arts and creative industries, festivals and community participation. We were also thrilled to include Boomerang Festival in Bluesfest 2016 presenting song, dance and stories of Aboriginal, Torres Strait Islander and first nations cultures.’

‘The most amazing thing for us each year is being able to bring world-class music, art and culture to such an amazing regional community.”

The Australian Event Awards recognise the most outstanding events in Australia and achievements in the industry around the world. In other significant wins, South Australia was announced Best Events State for the second year running.

The Awards aim to highlight the incredible work being produced by Australian event professionals, which places the nation’s industry amongst the best in the world, and to shine a light on the must-attend events for the Australian public.

The next Byron Bay Bluesfest will be held over the Easter weekend from 13-17 April 2017

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