Surfer Rosa Communications specialises in marketing, communications and training for tourism, events, hospitality and creative industries.

We use effective communications, business acumen and a global professional network to create commercial partnerships, produce and publish compelling marketing content and design and deliver accredited skills training for companies, industry associations and government agencies.


For business clients, we represent and promote client product and services, broker and negotiate commercial partnerships, write compelling, award-winning submissions and business cases, conceive and implement innovative business development and marketing strategies and produce marketing content for use in digital, social and other media channels.

Industry Associations

We help industry associations develop and manage strategic relationships, implement revenue generating strategies to grow equity and engage members and stakeholders in your activities and initiatives.


We assist Australian government agencies to translate and extend economic, social and environmental policy and plans into industry sectors including tourism, hospitality, the arts, transport, restaurants and catering, retail and events. We use business acumen, market research and decades of understanding of public policy to interpret and communicate government initiatives through seminars, workshops, submissions and other consultation forums with the aim of gaining industry and community input and ultimately support.

Our mission is to create lasting value, partnerships and results for our clients using a versatile suite of business strategies, acumen, networks and experience. Read more about What We Do

Recent Posts

Goldrush of celebration at North Coast Tourism Awards


(l to r) Russell Mills, Serena Adams, Matt Adams, Brenda Miley and Craig Wachholz celebrate Lets Go Surfing Australia’s gold award for Adventure Tourism


Surfer Rosa Communications clients Lets Go Surfing Australia and Byron Bay Bluesfest took home gold awards in their respective categories of Adventure Tourism and Major Festivals and Events at the North Coast Tourism  & Legendary Pacific Coast Awards ceremony held in Port Macquarie on the weekend.

The Awards dinner, held at Cassegrain Wines to recognise excellence in tourism was attended by tourism and hospitality businesses from Port Stephens to the Tweed.

It was an emotional night too with awards going to Cameron Arnold and Belinda Novicky (respectively Chair and Executive Officer of North Coast Destination Network) for richly deserved Individual Contributions to Regional Tourism.  The successes of the North Coast NSW tourism industry and the Legendary Pacific Coast  over the past eight years were celebrated ahead of recently announced changes to regional tourism structures in New South Wales rolling out in late 2016.

Surfer Rosa Communications has represented The Legendary Pacific Coast internationally for the past four years, and wrote the winning award submissions for the teams at Lets Go Surfing Australia and Byron Bay Bluesfest. The honours however, belong to these valued and highly respected  tourism and event businesses who create  incredible, immersive tourism experiences for locals, visitors and audiences from around the globe. It’s our pleasure to work with such innovative and passionate clients.  You ought to be, and are, congratulated!


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