Surfer Rosa Communications specialises in communications, marketing and training for tourism, events, hospitality and creative industries. We provide expert advice and creative solutions to grow your business.

Based in the Byron Bay hinterland, we create commercial partnerships, marketing strategies, produce and publish marketing content and design and deliver accredited skills training for companies, industry associations and government agencies. We communicate, find common ground and connect people, businesses and organisations in travel, tourism, food, the arts, events, hospitality and creative industries for mutual benefit.


For business clients, we represent and promote client product and services, broker and negotiate commercial partnerships, write compelling, award-winning submissions and business cases, conceive and implement innovative business development and marketing strategies and produce marketing content for use in digital, social and other media channels.

Industry Associations

We help industry associations develop and manage strategic relationships, implement revenue generating strategies to grow equity and engage members and stakeholders in your activities and initiatives.


We assist Australian government agencies to translate and extend economic, social and environmental policy and plans into industry sectors including tourism, hospitality, the arts, transport, restaurants and catering, retail and events. We use business acumen, market research and decades of understanding of public policy to interpret and communicate government initiatives through seminars, workshops, submissions and other consultation forums with the aim of gaining industry and community input and ultimately support.

Our mission is to create lasting value, partnerships and results for our clients using a versatile suite of business strategies, acumen, networks and experience. Read more about What We Do

Recent Posts

Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap

Ad agency Creative Director Ken Segall only got beaten up twice by Apple’s Steve Jobs during the 12 years he worked for him. I suspect he means figuratively, but the message was clear; genius behind one of the world’s most successful companies Apple though he was, Jobs was a mercurial character whose vision was unimpeachable. Continue reading

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