Michelle Payne Attends Australian Export Tourism Conference



Russell Mills (Surfer Rosa Communications), Michelle Payne, Michael Curtis (Queensland Airports Limited)

Attending the Australian Tourism Export Council’s Leaders Forum earlier this month, it was a pleasure to meet inspirational sportswoman and Melbourne Cup winning jockey Michelle Payne. Michelle addressed delegates and tourism industry leaders and joined celebrated journalist and broadcaster Richard Morecroft for a Q&A style interview. Michelle is not only a great ambassador for sport but has helped bring global attention to major events in Australia, a driver in our $32.5 billion export tourism industry.
It was great to see Gold Coast Airport‘s International Business Development Manager Michael Curtis elected to ATEC’s National Board at the Annual General Meeting. Gold Coast International Airport is the fastest growing airport in Australia and a valued strategic partner of our client The Legendary Pacific Coast.


Byron Bay is king for music and arts festivals


Image Courtesy Village Sounds/Splendour In the Grass

The Australian summer has started, silly season is on its way, and the country’s tourism industry is gearing up for its high season. Australia’s most easterly town, Byron Bay sits in the lee of Cape Byron, a majestic arc of land that protects a marine park and features a lighthouse that shines its light into the Pacific Ocean. For those of us who live nearby, it really feels like we are on the Pacific Rim, looking out to the world beyond.

Travel and music are great companions and Byron Shire offers plenty of amazing music to inspire and motivate all year round. For a small town, Byron punches seriously above its weight. Something in its elements makes it a magnet for creative people. Its also an incredibly beautiful place to appreciate live music and art  in a natural setting

Coming up over New Years is the Falls Music and Arts Festival,  a boutique music camping festival held in North Byron Parklands from December 31 to 3 January 2016. On the bill are Australian and international acts including  Bloc Party, Foals, Disclosure, The Wombats, Meg Mac,  Kurt Vile,  Leon Bridges, Gary Clark Jr, Django Django, Alpine, Paul Kelly and Weird Al Yankovic! It’s set to be a blissful way to welcome 2016.

Over the Easter long weekend, the sprawling, vast celebration of blues and roots that is Byron Bay Bluesfest will take place from 24 to 28 March 2016. In its 27th year, the festival lineup often surprises and rarely disappoints. Next year’s eclectic lineup includes Brian Wilson,  The National, Kendrick Lamar, UB40, Archie Roach, Jackson Browne, Steve Earle, The Wailers,The Cat Empire and Russell Morris, among many more.

Check out what we’re listening to here at Surfer Rosa Communications on our Spotify widget, just down on the left of our home page (You’ll need a Spotify account). Let us know what you think!  Do you have a ‘go to’ summer holiday track list? Don’t be shy, share it with us!

Lets Go Surfing highly commended at NSW Tourism Awards


Among a competitive field of  adventure tourism businesses, our client Let’s Go Surfing was highly commended for excellence in Adventure Tourism in the  2015 New South Wales Tourism Awards last week in Sydney. It’s a privilege  to work with Lets Go Surfing’s  passionate team committed to giving people from around the world the best experience possible, one wave at a time!