Byron Bay based consultancy specialised in marketing, communications and training for tourism, events and creative industries.

The sequel you have when you’re not having a sequel (but launching a tourism ad)

Tourism Australia chose the prime-time-on-steroids forum of the US Superbowl to launch their new tourism campaign to over 100 million viewers today (US time). With its tongue firmly in cheek, … Continue reading The sequel you have when you’re not having a sequel (but launching a tourism ad)

Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap

Ad agency Creative Director Ken Segall only got beaten up twice by Apple’s Steve Jobs during the 12 years he worked for him. I suspect he means figuratively, but the … Continue reading Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap

Golden Trifecta of Excellent Tourism Experiences

Surfer Rosa clients Lets Go Surfing Australia,  Byron Bay Bluesfest and Auswalk Walking Holidays were acknowledged for their business excellence each winning gold in their respective categories in the  2016 … Continue reading Golden Trifecta of Excellent Tourism Experiences

Exploring Australia’s Greatest Landscapes the Healthy Way with Auswalk

Auswalk Walking Holidays have published a brilliant video to promote their range of guided and self-guided walks across Australia’s superlative natural landscapes. Their goal was  to create an authentic visual … Continue reading Exploring Australia’s Greatest Landscapes the Healthy Way with Auswalk