During the peak tourism season of the Australian summer, we directed a responsible travel campaign to reduce plastic pollution in Byron Shire, New South Wales. In the process, we gave … Continue reading Take 3 for Byron campaign reduces plastic pollution by 4.6%
Byron Bay-based consultancy specialised in marketing, communications and training for tourism, events and creative industries.
I write this with the heat of tears welling, such is the power of a compelling, uplifting message. This morning, a treasured colleague told me about this video from Visit … Continue reading It's time to stop (can't skip hope)
Three days ago, I returned home to Australia from a family holiday in Japan. We feel lucky to have travelled while we could, and relieved to be home, as the … Continue reading Notes from a self-quarantined traveller during a pandemic
Not a bad colour combo for this year’s Christmas baubles, and also the colour of recent awards for Splendour in the Grass, Australia’s biggest outdoor music festival, presented by Secret … Continue reading Silver Green and Gold for Splendour in the Grass
I wish I’d written and published this article, but I didn’t, so I’m sharing it instead. Tourism thought leader Doug Lansky speaks to PhocusWire in a Q&A about ‘unbalanced tourism’ … Continue reading Why ‘unbalanced’ tourism is like too many ice-cream scoops
The tourism marketing and industry services agency for Central Coast NSW picked up the bronze award in the Travel, Leisure and Media category at the 2019 Effie Awards. The award … Continue reading Tourism Central Coast wins bronze at Effie Awards
Byron Bay Bluesfest edged out strong national competition including Vivid Sydney to win Best Cultural, Arts or Music Event at the 2018 Australian Event Awards. Speaking after the win, Festival … Continue reading Bluesfest wins at Australian Event Awards
Splendour in the Grass, Lets Go Surfing and Auswalk collected gold awards at the New South Wales and Victorian Tourism Awards last night, recognition for their business excellence and draw … Continue reading Congratulations to our award winning clients
Blue is an enigmatic colour speaking of mood, nobility and expensive Renaissance pigments. It also gives its name to one of music’s most enduring and loved genres, “the blues’, originally … Continue reading If you’re feeling blue…
Meta search sites has been around for over 15 years. Comparing prices online is a pretty handy service when there’s an abundance of price and service options to choose from. … Continue reading What’s the difference? Are hotel metasearch engines actually providing any comparison service?
Three Surfer Rosa Communications clients will compete as finalists at the 2017 Australian Tourism Awards in Perth on Friday 23 February. Sparking up state rivalries, Auswalk Walking Holidays and Lets … Continue reading Trio of Surfer Rosa clients head to Australian Tourism Awards
Tourism Australia chose the prime-time-on-steroids forum of the US Superbowl to launch their new tourism campaign to over 100 million viewers today (US time). With its tongue firmly in cheek, … Continue reading The sequel you have when you’re not having a sequel (but launching a tourism ad)