Byron Bay-based consultancy specialised in marketing, communications and training for tourism, events and creative industries.

What’s the difference? Are hotel metasearch engines actually providing any comparison service?

Meta search sites has been around for over 15 years. Comparing prices online is a pretty handy service when there’s an abundance of price and service options to choose from.  … Continue reading What’s the difference? Are hotel metasearch engines actually providing any comparison service?

The sequel you have when you’re not having a sequel (but launching a tourism ad)

Tourism Australia chose the prime-time-on-steroids forum of the US Superbowl to launch their new tourism campaign to over 100 million viewers today (US time). With its tongue firmly in cheek, … Continue reading The sequel you have when you’re not having a sequel (but launching a tourism ad)