Campaign Management

We conceive, plan and execute innovative and targeted marketing campaigns for travel, tourism and creative industry businesses. Our approach:

  • We make it our business to understand your business, your products and services intimately.
  • We help identify, research and accurately define target markets that are substantial, responsive and sustainable.
  • We create understanding of how your target audiences think, behave and consume when planning, deciding and ultimately making a purchase.
  • We collate the insights generated through this method to produce and manage fresh, creative and effective marketing campaigns that get noticed.
  • We measure and track campaign performance against specific, measurable and time-specific objectives.

Current Campaigns

Take 3 for the Sea Byron

A responsible travel initiative to encourage travellers to connect with the community of Byron Bay through a shared desire to do something good for the ocean. Take 3 for Byron was conceived, developed and directed by Surfer Rosa Communications, and funded by Byron Shire Council through a licence agreement with conservation movement Take 3 for the Sea.

Have A Little Adventure Central Coast

A destination marketing campaign designed to change perceptions of the Central Coast and encourage longer stays by Sydney-siders, the market with the most access and reason to visit the Central Coast.

Byron Bay and Beyond

A collective of businesses from Byron Bay working together to promote their products and experiences for sale by travel distributors in Australia’s most important international visitor markets.

Contact us if you would like us to help you create a fresh new marketing campaign!