Client Testimonials


“Surfer Rosa Communications has been the pivot from which we have launched our growth strategy. The marketing plan they created for us has delivered success on all levels of the business. With over 20 years of experience, Russell Mills’s knowledge of the tourism and travel industry is second to none. I’d recommend Surfer Rosa to any company interested in growing their business.” Brett Neagle, CEO, Auswalk Walking Holidays.

“Surfer Rosa combine destination and product knowledge, business acumen and extensive tourism and event industry relationships to great effect.Darren Wright, Head of Product, Advertising & Consumer Experience, Flight Centre

“As a business in both tourism and hospitality with a mix of local patrons and visitors, Surfer Rosa Communications has helped us understand how well we recruit, retain and train our staff. It’s also given us some strategies to improve our performance in these areas.” Lucinda Black, Proprietor, Eltham Valley Hotel

“Russell Mills is a dedicated tourism professional with demonstrated commitment to furthering the growth of international tourism and visitation in regional Australia.  Russell understands the importance of aviation access for regional Australia and works with us to link  destinations with markets across the globe -including Europe, UK, USA, South East Asia and China.” Michael Curtis, Business Development and Marketing Manager, Gold Coast Airport Limited (Queensland Airports).

“Tourism and events is fundamentally about people and Russell and the team at Surfer Rosa helps us understand how can better recruit, retain, train and motivate our staff who are a mix of full-time, part-time, volunteer and casual workers.”  J’aimee Skippon-Volke, Festival Director, Byron Bay Film Festival

“We’re a small, established boutique hotel looking to adapt to changing visitor markets, and Surfer Rosa helped us understand how our performance in this area is impacted by our staff through a comprehensive workforce development plan.” Steven Gargano, General Manager, Cambridge Hotel Sydney.

“Russell Mills and the team at Surfer Rosa are amazing to work with! They are award winners and complete professionals with great insights and instincts for business development and strategy. Couple this with the team’s easy going personalities and you will enjoy success with Surfer Rosa on your next project.
Craig Wachholz, General Manager, Lets Go Surfing

“I found working with Surfer Rosa on workforce development a great tool for focusing on my business needs. It was a great way to look at the business from another perspective and review what Ive already done and more importantly what I need to do – The diagnostic method was simple and easy to understand. This process of review was made much more user friendly with the assistance and guidance of my Surfer Rosa Skills Advisor.” Renata Daniels Owner/Operator, Newcastle Ghost Tours

“As an owner/operator I have never thought about workforce planning. Russell and the team at Surfer Rosa helped me stop and take a hard look at recruiting staff to assist in the business. I have even set a date to take a break, a short holiday with my husband and feel comfortable that the business is being looked after properly by someone whom I have trained.” Sue Quinn – Newcastle Bed & Breakfast

“I have worked closely with Surfer Rosa Communications over the past 12 months as my ‘go to’ contact for detailed destination and product knowledge tailored to Trailfinders. This has enabled us to successfully grow our business into Australia.” Lucy Davison
Head Contractor-Australasia & Southern Africa, Trailfinders