What’s the difference? Are hotel metasearch engines actually providing any comparison service?

Meta search sites has been around for over 15 years. Comparing prices online is a pretty handy service when there’s an abundance of price and service options to choose from.  … Continue reading What’s the difference? Are hotel metasearch engines actually providing any comparison service?

The sequel you have when you’re not having a sequel (but launching a tourism ad)

Tourism Australia chose the prime-time-on-steroids forum of the US Superbowl to launch their new tourism campaign to over 100 million viewers today (US time). With its tongue firmly in cheek, … Continue reading The sequel you have when you’re not having a sequel (but launching a tourism ad)

Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap

Ad agency Creative Director Ken Segall only got beaten up twice by Apple’s Steve Jobs during the 12 years he worked for him. I suspect he means figuratively, but the … Continue reading Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap