Byron Bay and Bondi shine at NSW Tourism Awards

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The team at Surfer Rosa Communications is amped to share the news that our clients  Bluesfest Byron Bay, Lets Go Surfing Australia,  Cape Byron State Conservation Area and Go Sea Kayak Byron Bay collected a swag of trophies recognising their excellence in tourism at the 2017 NSW Tourism Awards in Sydney.

Against strong competition, from Vivid Sydney, 2017 Tamworth Country Music Festival and The Sydney Gay & Lesbian Mardi Gras, Bluesfest has won Best Major Festival & Event at the NSW Tourism Awards for the third year in a row.

“Pinch me I’m dreaming, we just won Best Major Festival and Event at the NSW tourism awards for the third year in a row” said Bluesfest Executive Director Peter Noble.

“Never in my wildest dreams did I think this would happen. I would like to thank everyone associated with presenting the event for their incredible dedication and professionalism.”

Bondi Beach’s original and best surf school Lets Go Surfing Australia (LGS) took out the gold award as the state’s best adventure tourism business for the second year running.

“Writing  an awards submission is a chance to sit down and evaluate the great things you’ve done over the past year.” said LGS Founder and Director Brenda Miley at the event, held at Sydney’s International Convention Centre.

“Then actually winning,  you realise that other people see the great things you’ve done as well. Our team is just super-stoked at our being acknowledged by industry peers for how brilliantly they go about changing lives, one wave at a time.”

The eastern most tip of mainland Australia is a place of enormous cultural and environmental significance, and the dedicated  team at the Cape Byron State Conservation Area and Cape Byron Cottages were delighted to collect silver and bronze in respective categories of Tourist Attractions and Unique Accommodation.

Go Sea Kayak Byron Bay scooped silver for excellence in Eco-Tourism , operating ocean kayaking experiences  amongst dolphins, whales and turtles in Cape Byron Marine Park.



Patti Smith and Bluesfest Touring win at Helpmann Awards

Congratulations to Patti Smith and her Band and Bluesfest Touring on winning Best International Contemporary Concert at the 2017 Helpmann Awards. Patti and her band  toured Australia in April for the last time in partnership with Bluesfest Touring, and thrilled audiences in Byron Bay, Sydney and Melbourne with the intense passion and energy that made her seminal album Horses a huge debut success. Surfer Rosa Communications is super-proud to have helped our client Bluesfest Touring honour the significance of Patti Smith’s contribution to the arts by preparing the Helpmann Award submission. What a thrill and a privilege!

Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap

Ad agency Creative Director Ken Segall only got beaten up twice by Apple’s Steve Jobs during the 12 years he worked for him. I suspect he means figuratively, but the message was clear; genius behind one of the world’s most successful companies Apple though he was, Jobs was a mercurial character whose vision was unimpeachable. Continue reading → Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap

Thought for today

planet-earth-lowtouch-banner We know more about how to solve wicked problems than we ever have in history. We also have an awareness of this ability.  Humanity has the good fortune and responsibility to other species with whom we coexist to take that seriously and be excited by what we can achieve in our assumed stewardship of the blue planet.

Everything’s amazing! But is Byron Bay too much of a good thing?

Along with thousands of other residents and holiday makers, I went to the beach in Byron Bay  on a heaven on a stick summer’s day in early January.  As we’ve done for the past 8 years most summer Sundays, we take our daughters to ‘Nippers’,  run by Byron Bay Surf Life Saving Club. For the uninitiated, it’s beach and water safety education for kids. It’s an inspired way to begin Sunday: wake up with a swim, watch your kids build confidence and have fun in the ocean. If you’re civic minded, you can help out with the sausage sizzle, in the canteen or sport an orange rashie on water safety duty. (This is my personal fave,  as it comes with the benefit of being able to commandeer a rescue ski and watch proceedings from waterside with an air of assumed authority). Read the full story by Russell Mills first published on Common Ground Australia

Big thanks to Dan Kelly for the use of his song/video.




Golden Trifecta of Excellent Tourism Experiences

Lets Go Surfing Australia  team celebrate gold at 2016 NSW Tourism Awards
Lets Go Surfing Australia team celebrate gold at 2016 NSW Tourism Awards

Surfer Rosa clients Lets Go Surfing Australia,  Byron Bay Bluesfest and Auswalk Walking Holidays were acknowledged for their business excellence each winning gold in their respective categories in the  2016 New South Wales and Victorian Tourism Awards events in Sydney and Melbourne last night.

Lets Go Surfing Australia run surf schools in Sydney and Byron Bay and have been teaching thousands of visitors from Australia and overseas how to have fun, connect with nature and challenge themselves through the adventure of learning to surf for 21 years. They took out the gold award for adventure tourism in New South Wales.

Auswalk is a family owned Australian tourism business based in Victoria offering 43 guided and self-guided walking holidays in many of Australia’s most popular and recognised areas of natural beauty.  Winning gold  for adventure tourism in Victoria, their walking experiences give guests the chance to unplug, escape the daily grind and explore Australia’s greatest natural landscapes the healthy way.

Byron Bay Bluesfest is Australia’s premier blues and roots music festival.  Winning gold for Major Festivals and Events in New South Wales, the  much loved Easter weekend festival has presented a staggering array of contemporary and legendary artists from the blues, roots and myriad sub genres for 27 years.  It’s history runs parallel to Byron Bay’s  evolution into an iconic destination renowned for vibrant arts and creativity around the world.

Each business was judged in highly competitive categories on tourism excellence, business planning, marketing, staff development and sustainability. Surfer Rosa Communications wrote and prepared their submissions in close consultation with each business.

What they all have in common is a commitment to delivering superlative memorable experiences. We are just delighted that these fantastic tourism and event businesses  and valued clients have been recognised for excellence, and to have played a role in telling their story to stand out amongst the judging panels and industry peers.