Marketing, training and communications for tourism, events, hospitality and creative industries
Tourism Australia chose the prime-time-on-steroids forum of the US Superbowl to launch their new tourism campaign to over 100 million viewers today (US time). With its tongue firmly in cheek, … Continue reading The sequel you have when you’re not having a sequel (but launching a tourism ad)
The team at Surfer Rosa Communications is amped to share the news that our clients Bluesfest Byron Bay, Lets Go Surfing Australia, Cape Byron State Conservation Area and Go Sea … Continue reading Byron Bay and Bondi shine at NSW Tourism Awards
Congratulations to Patti Smith and her Band and Bluesfest Touring on winning Best International Contemporary Concert at the 2017 Helpmann Awards. Patti and her band toured Australia in April for … Continue reading Patti Smith and Bluesfest Touring win at Helpmann Awards
Ad agency Creative Director Ken Segall only got beaten up twice by Apple’s Steve Jobs during the 12 years he worked for him. I suspect he means figuratively, but the … Continue reading Artificial intelligence helps tourism marketers communicate and connect with simplicity: Destination Australia Conference 2017 wrap
We know more about how to solve wicked problems than we ever have in history. We also have an awareness of this ability. Humanity has the good fortune and responsibility … Continue reading Thought for today
The creative talents at Rest Your Eyes Production have produced this short video to articulate the message Byron Shire Council wants to present to the world – Don’t Spoil Us, … Continue reading Don’t Spoil us, We’ll Spoil You
Along with thousands of other residents and holiday makers, I went to the beach in Byron Bay on a heaven on a stick summer’s day in early January. As we’ve … Continue reading Everything’s amazing! But is Byron Bay too much of a good thing?
Surfer Rosa clients Lets Go Surfing Australia, Byron Bay Bluesfest and Auswalk Walking Holidays were acknowledged for their business excellence each winning gold in their respective categories in the 2016 … Continue reading Golden Trifecta of Excellent Tourism Experiences
Love music? Check out the songs inspiring us right now on our Spotify playlist. If you’re reading this, then you’re on our latest news page, so pop over to our … Continue reading Over The Dunes November
The Queensland Government and City of Gold Coast ‘Be My Guest’ initiative supports the efforts of Gold Coast businesses to enhance their standards of quality service for visitors coming to … Continue reading Gold Coast unearths ‘Global Locals’ to deliver the best guest experience for Commonwealth Games 2018
Auswalk Walking Holidays have published a brilliant video to promote their range of guided and self-guided walks across Australia’s superlative natural landscapes. Their goal was to create an authentic visual … Continue reading Exploring Australia’s Greatest Landscapes the Healthy Way with Auswalk
As part of their stealthy push into the travel industry, Google has recently launched Google Trips. It’s an App that enables you to organise your trips and travel itineraries. Its … Continue reading Is Google Trips a Silver Bullet for Mobile Trip Planning?