Russell Mills in 2013
Russell Mills, Founder and Director

Russell Mills is a marketing and communications professional with 25 years experience working with small to medium enterprise, state and federal government in tourism, hospitality, creative industries and events. Russell has extensive expertise and experience in destination marketing and has held senior management roles responsible for strategic planning, business development, media relations, marketing communications and developing private and public sector partnerships in Australia, the United Kingdom, Western Europe and Asia.

Russell’s areas of qualification and specialisation are in business administration and planning, marketing strategy development, training and business mentoring, workforce development, copywriting, corporate communications and media relations. With a portfolio of published work as a freelance writer in travel and music publications, Russell maintains a passion for the written word in all its forms.

Surfer Rosa Communications works with a diverse range of partners and associates to provide a suite of business communication services including advertising, distribution, event management, marketing, publishing, publicity, social media management, training, workforce development and more.

Michelle Silberman, Manager, Industry Services and Partnerships

Michelle (Mikey) Silberman has worked in the tourism industry in a marketing capacity for more than 15 years. Her tourism marketing experience includes an international post with Tourism Australia as Media and Marketing Manager in the USA, an International Media Relations consultant with Tourism New South Wales and Marketing Director for Sydney Monorail. Michelle has an extensive and deep knowledge of the tourism industry and shines like a diamond when it comes to establishing and nurturing fruitful relationships and tuning into the needs of our clients with uncanny instinct.  Mikey currently manages industry services and partnerships for our clients at Central Coast Council.