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Tag: Byron Bay

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Our Wildlife Project Features on The Project

A large mobile wildlife hospital
Australia's largest Mobile Wildlife Hospital

Byron Bay Wildlife Hospital had a hit of festive season publicity this week, featuring on Channel Ten’s The Project on Tuesday 22 December. The story covered the impetus behind the mission to build and operate Australia’s largest Mobile Wildlife Hospital, and went inside to see how veterinarians Dr Bree Talbot, Dr Stephen Van Mil, Dr Evan Kosack and Senior Vet Nurse Hayley Corrigan are working with Wildlife Care groups like Australian Seabird Rescue to provide injured and traumatised native animals with the expert treatment, care and rehabilitation services they deserve. Watch the 3 minute feature via the link below.

https://10play.com.au/theproject/exclusives/2020/the-wildlife-hospital-coming-to-the-rescue/tpv201222risfn

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Take 3 for Byron campaign reduces plastic pollution by 4.6%

During the peak tourism season of the Australian summer, we directed a responsible travel campaign to reduce plastic pollution in Byron Shire, New South Wales. In the process, we gave visitors a way to connect with the community, engaged the town’s tourism industry and did something measurably good for the coastal and marine environments of Byron Bay. The campaign was conceived, developed and executed by Surfer Rosa Communications, and was funded by Byron Shire Council through a licence agreement with conservation movement Take 3 for the Sea. Watch the campaign video here. (Main Image courtesy Take 3 For The Sea)

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The sequel you have when you’re not having a sequel (but launching a tourism ad)

Tourism Australia chose the prime-time-on-steroids forum of the US Superbowl to launch their new tourism campaign to over 100 million viewers today (US time). With its tongue firmly in cheek, the campaign references the wildly successful Crocodile Dundee movie in the form of a promo for a Hollywood-style studio movie release.  It’s Australia’s largest campaign in the USA since the famous Come Say G’Day ad campaign featuring Paul Hogan in the eighties.

As tourism ads go, we think its close to brilliant. It doesn’t take itself seriously, features a stellar cast of Hollywood A-listers including Chris Hemsworth, Hugh Jackman, Margot Robbie, Ruby Rose, Liam Hemsworth and Russell Crowe. Burying a TVC inside a satirical movie promo builds engagement in a very creative way and there is no bigger platform to launch a TVC in America than Superbowl. The ad features reference to Australia’s outback and coastal landscapes, food and wine, and intrinsically, its film and entertainment industry credentials. One of the stars of the campaign, Tourism Australia brand ambassador Chris Hemsworth makes no secret of his love of Byron Bay having listed the iconic east coast destination first in his top 5 Australian places in an Instagram post.